The TAG Heuer Grand Carrera is named after one of the most dangerous racetracks in the world: the Carrera Panamericana Mexico. The first Carrera was presented by Heuer in 1964 as a professional race watch and quickly achieved cult status among individuals associated with motorsports as well as with overall watch enthusiasts. Since then, the sports watch has been revived numerous times and has evolved considerably in relation to the original model. A related model is the TAG Heuer Grand Carrera model, which was presented for the first time in 2007 and stands out thanks to its unique style.
The new men’s watch quickly found its place among the TAG Heuer collection and gained a following among sophisticated clientele. Many prominent individuals and celebrities have also fallen under the Grand Carrera spell. It comes as no surprise that the brand ambassador for the TAG Heuer Grand Carrera wristwatch is Formula 1 driver Jenson Button, who is gladly photographed with the sporty race watch strapped around his wrist. The renowned actor Leonardo DiCaprio is a fan of the sporty and elegant brand and also exemplifies as a brand ambassador for the Grand Carrera.